The Buyer-Led Movement

Do your buyers arrive ready, or cold?

Cold buyers mean reps start from scratch every call. Ready buyers mean reps close. The score tells you which one you're sending in.

See where you land in under a minute.

Get your score, dimension breakdown, and how you compare to competitors.

Enter your company URL to begin.

Brought to you by Scalign · Move your buyers forward

Industry benchmark

59%

The average buyer-led score for a B2B company.

COMMON SYMPTOMS

OUTCOME

Homepage leads with features, not buyer problems

→

Reps explain the same thing on every first call.

Sales and marketing use different language

→

Buyers get inconsistent stories. Deals stall in evaluation.

Can't name your buyer's top 3 objections

→

Reps handle objections manually. Win rates depend on who's in the room.

SCANNING

yourcompany.com

This takes about 60 seconds.

Soon you'll know exactly what your buyers see.

SCAN DIDN'T FINISH

We couldn't read your site just now

This usually clears up on a retry — the site may have been briefly slow to respond or the analysis timed out.

If it keeps happening, double-check the domain is spelled correctly and publicly reachable.

0

%

Aim here

90+ Buyer-Led

70-89 Buyer-Informed

50-69 Buyer-Adjacent

30-49 Buyer-Unaware

0-29 Buyer-Blind

Buyer-Aware

You're listening, but not yet acting on it.

These are AI-generated recommendations. AI can make mistakes. Please use your professional judgment when implementing these tips, as they are provided "as-is" and Scalign assumes no liability for any actions taken or outcomes based on this automated content.