The Buyer-Led Movement

Do you put the buyer first? Really?

Most revenue teams think they do.

The teams that deeply know their buyers close faster, lose less, and scale smoother.

Scan your buyer-led presence and get a score, dimension breakdown, and competitor comparison in less than a minute.

Enter your company URL to begin.

Taken by 100+ B2B revenue teams.

Brought to you by Scalign · Move your buyers forward

Industry benchmark
59%
The average buyer-led score for a B2B company.
Where do you land?
COMMON SYMPTOMS
OUTCOME
Homepage leads with features, not buyer problems
→
Buyers arrive confused. Reps explain the product on every first call.
Sales and marketing use different language
→
Buyers get inconsistent messages. Trust erodes before the deal closes.
Can't name your buyer's top 3 objections
→
Reps handle those objections manually on every call, with no playbook.
SCANNING

yourcompany.com

This takes about 20 seconds.

Soon you'll know exactly what your buyers see.

0
%
Buyer-Aware
You're listening, but not yet acting on it.
Before we start

Where do you think your commercial team lands?

Most teams at this stage score themselves a point higher than they actually perform. Worth keeping in mind.

1 = we sell on assumptions  ·  5 = buyers shape how we move

Question 1 of 6 17%

The gap
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you said
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pts
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reality

Next: your full breakdown and how you compare to competitors in your space.

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Unlock your full results
  • How your competitors ranked and how to win against them
  • Your 3-step action plan built on your score
  • Your Buyer-Led badge to share with your team

Just your work email · Takes one second

How you compare
Your score vs your competitors.
🔒

Enter your email to see your competitors and how to win against them. Unlock →

How your score breaks down
Almost there

Get your team's full action plan and competitor comparison

Full competitor scores and where you beat them

3 specific actions to improve your weakest dimensions

How to share the results with your team

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Your score has been updated based on your internal answers.
Your Buyer-Led Sharable

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The Movement

Buyer-Led Movement

What changes when your team is buyer-led:

  • Shorter sales cycles
  • Faster rep ramp
  • Messaging that converts
  • Retention that sticks
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Your full improvement guide
Pillar analysis
Your tailored 90-day roadmap
What the best teams do differently
1

Buyer context is prioritized. There's a system for capturing, routing, and acting on what buyers actually say. Not just good intentions that fade between meetings. Every rep, marketer, and CS manager works from real buyer signals, not tribal knowledge.

2

All commercial teams work from the same live context. It's not about hoping for more cross-team meetings. Buyer-led teams have systems that make shared context happen automatically, so no one is running on a different version of what buyers care about.

3

Every buyer interaction shapes what they do next. The playbook updates. Messaging shifts. New reps ramp faster because buyer reality is documented, not locked in someone's head. CS knows what mattered in the sale. It happens in real time, not in retrospect.

What we found about

The competitive edge

The teams that win consistently are the ones whose pitch matches what buyers are actually worried about because they built a system that keeps buyer reality in the room. Every point you move toward buyer-led is a point your competitors can't follow if they're still running on assumptions.

Scalign is the system that makes this happen: capturing buyer insight and getting it to the right people automatically.